It's undeniable that Machine Learning has taken the digital world by storm. But along with its many promises, there has been much hype, making it hard to tell whether particular "AI-powered" labels actually represent true breakthroughs that will have a real impact on our day-to-day life. We certainly believe that Sweetspot's Predictions, Automated Insights, and Smart API Calls, our ML-powered features, have earned this label in their own right. While Predictions have been quietly serving our customers and partners from the very outset (2012!), the last two are only now beginning to unleash their true power. I nevertheless believe they all deserve a proper shout-out.