SAP's Christian Boos had a light-bulb moment this year at SAPPHIRE NOW. The global business development expert for machine learning was due to hold a 20-minute meeting with a long-time SAP customer, but 20 minutes soon turned into 90. "They just kept on reeling off the use cases for machine learning at their company," Boos says. This and many other conversations at the event fed his conviction that, far from being "just another bandwagon," machine learning is a topic that will help decide many companies' future. While the consumer market is already brimming with highly advanced artificial intelligence (AI) and machine learning products, many enterprises are only just starting to embrace these technologies.