The advanced with regard to Artificial Intelligence and Machine Learning is also helping the students when it comes to content. A huge bank of data means a plethora of study material to choose from. With the help of AI & ML, multiple checkpoints are put in place, which evaluates the content on the basis of a few defined parameters to make relevant recommendations. This enables students to get shortlisted content material as per their specific aptitude. The role of User Generated Content cannot, however, be denied here.