Just recently, the New York Times delivered a missive with no less than three instances of "sophisticated" buried within. This article was based on a report with seven repeat appearances of security's single-most abused adjective. In what's now a tradition, the word was misapplied to some stuff that's considered pretty basic by security professionals, and didn't escape ridicule on cybersec's watercooler hangout spot, Twitter. There is no barrier to developing malware. Even ISIS managed to produce custom malware for a targeted attack!