Today at the Frankfurt motor show, one of the biggest and most prestigious motor shows in the world, Sheryl Sandberg, COO of Facebook, spoke before German Chancellor Angela Merkel. Now what is Facebook and most importantly, Sheryl Sandberg doing at an automotive industry event? The obvious answer that comes to mind when one relates Facebook and the car industry is the billions of advertising dollars the industry spends on marketing and advertising. However, that does not seem to be Facebook's game plan, as highlighted by Sheryl and shown at their pavilion. Facebook seems to have a strategy of leveraging its capabilities in social marketing, AR & VR and interestingly, who would have thought of it, leveraging its advanced AI and deep learning capabilities to support the development of autonomous vehicles.
Sep-30-2017, 22:45:05 GMT