Super Mario Run jumps over a gap for Nintendo fans


Nintendo's historical reluctance to embrace smartphone games has always hinted at a lack of confidence. After all, the company's success has been built on great software filled with great characters. All it needed was reassurance that money could be made in smartphones and there's been plenty of that. Now, after a bit of encouragement with Miitomo and witnessed a lot of encouragement with Pokemon Go, a phenomenon from which it actually profited little, it has finally jumped down the pipe into the smartphone waters with Super Mario Run. Nintendo describes Super Mario Run as a market expansion play for the company; the iOS-exclusive app registered 5 million downloads in its first day of availability.

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