In recent times, the benefits of chatbots have become more understood, especially in the areas of customer services and sales processes. According to statistics, chatbots are predicted to tackle a massive 85% of customer service interactions by 2020. With most early adopters being large corporations such as banks or firms with large customer service arms, the question remains as to whether chatbots are a crucial marketing tool for start-ups, or if growing businesses should invest their money elsewhere? As digital platforms continue to accelerate at an exponential rate, stakeholder engagement has transformed into a '24/7' operation, where unless a start-up has the brand strength to compete with corporate giants, not having a chatbot could be seriously detrimental to growth and sales success – here's why: Chatbots save both time and money, incorporating one into your company website will enable you to provide customers with a fast automated response, improving customer relations or driving potential sales. When developing a chatbot it's important to strike a balance between the technology's advancements and the nuances of language; in order to create an intuitive user experience Remember, the modern-day customer doesn't want to wait for an answer, just as much as a business doesn't want to miss out on a sale.