The benefits of chatbots in generating sales for start-ups - Information Age


In recent times, the benefits of chatbots have become more understood, especially in the areas of customer services and sales processes. According to statistics, chatbots are predicted to tackle a massive 85% of customer service interactions by 2020. With most early adopters being large corporations such as banks or firms with large customer service arms, the question remains as to whether chatbots are a crucial marketing tool for start-ups, or if growing businesses should invest their money elsewhere? As digital platforms continue to accelerate at an exponential rate, stakeholder engagement has transformed into a '24/7' operation, where unless a start-up has the brand strength to compete with corporate giants, not having a chatbot could be seriously detrimental to growth and sales success – here's why: Chatbots save both time and money, incorporating one into your company website will enable you to provide customers with a fast automated response, improving customer relations or driving potential sales. When developing a chatbot it's important to strike a balance between the technology's advancements and the nuances of language; in order to create an intuitive user experience Remember, the modern-day customer doesn't want to wait for an answer, just as much as a business doesn't want to miss out on a sale.

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