Adobe Maxes Out Creative Cloud Updates - B&T

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Ten thousand creatives and designers, have descended on San Diego for the annual pilgrimage that is Adobe Max, showcasing the 2017 updates to its all-powerful Creative Cloud suite of software. Principal among its announcements was Adobe Sensei, the company's latest foray into artificial intelligence that will work across all three of its clouds – Document, Marketing and Creative. According to Adobe, Sensei (the Japanese word for teacher) is a new framework and set of intelligent services for dramatically improving the design and delivery of digital experiences. Adobe Sensei's intelligent services tackle today's complex experience challenges – including image matching across millions of images, understanding the meaning and sentiment of documents and finely targeting important audience segments – leveraging machine learning, artificial intelligence (AI) and deep learning capabilities. This announcement builds upon the machine learning capabilities unveiled in Adobe Marketing Cloud at Adobe Summit in March.

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