The future of fashion: how technology is reshaping the industry Tech PR Blog Wildfire

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Many will be flocking to the UK capital this week – all in the name of fashion. London Fashion Week is making a return on Friday, with fashionistas from all around the world gathering in celebration of fashion, community, diversity and creativity. In light of this, I wanted to take a look at the evolution of the fashion industry and how technology is transforming the sector at a pace faster than ever before. Wearable tech has been on the market for some time now, from the earliest days of the Fitbit to the latest iterations of the Apple Watch and Google Glass. Today, fashion leaders are merging form and function to make wearables more stylish and, well, wearable.