Conversational AI and the Rise of Chatbots Disrupt Search

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Indeed, voice search is disrupting the world of text-based searches, but it is only part of the larger shift on how businesses need to think about communications with current clients and new consumers who have the potential of becoming a client. Conversational AI represents an easy way to get immediate answers and is shifting consumer behavior; voice search is a key player in the bigger picture of getting solutions fast but is only one part of it. The AI-based technology of natural language processing that enables voice search is pretty astounding, but in truth, Google doesn't understand natural language processing yet. The race is on with many participants who are trying to. Answer engine optimization (AEO) is a means in which SEO's are engaging with search engines to get their answer matched to a searcher's query. Search engine marketers can take advantage of AEO and conversational AI can help your business transition into the realm that fits trends in how users gain information. Conversational commerce is e-commerce conducted through various means of conversation. They may take the form of a live chat on e-commerce sites, a live conversation on messaging apps, through chatbots directly on websites, or via voice assistants.