Artificial Intelligence has begun to enter every spectrum of business and every day life. We have started experiencing transformation in travel, entertainment, shopping, food delivery, banking, learning, personal assistants, to name a few. In many of these examples, AI is playing assistive, augmentative or sometimes, autonomous force. Competitive forces impacted by AI are acting as triggers for large well-established businesses to rethink their business models in order to survive and avoid extinction in some cases and in others to create new growth trajectories and build on their brand legacies. Therefore, rather than flighting the progression of technology or AI, the success of leadership lies in deploying AI in smart ways that would benefit the business.