Tinder's interactive choose-your-own-adventure series will expand to users globally after a successful roll out. According to a report from CNN, the dating service's first-ever foray into pre-recorded content, called'Swipe Night', translated to a 26 percent increase in matches over a typical Sunday night with a 12 percent increase in messages. The company reportedly plans to expand outside of the US to all of its users across the globe starting February 2020. The series, which'aired' on the app this month, allows users to match with other dating hopefuls by clicking their way through an interactive narrative. It's designed to match users based on the choices they make during a short'first-person apocalyptic adventure.'
Oct-23-2019, 21:20:31 GMT