It's one of the biggest problems in advertising, even though many ad-tech vendors think they have solved the issue. "On average, anything from 40% to 60% of ads are served to the wrong audiences," according to Stephen Webb, the EMEA regional director for Facebook's Atlas ad server platform. "Which is why men are getting served mascara ads, why OAPs (old-age pensioners) are getting served student loan ads. Solving that problem is what we focus on." Webb didn't cite a source for his assertion.
Oct-4-2016, 15:51:51 GMT