Despite the many obituaries, email is still a powerful marketing tool. People and businesses sent more than 281 billion emails per day in 2018, and that number is expected to increase to more than 333 billion by 2022. Today though, email marketing is getting a modern makeover. A growing number of marketers are using machine learning to improve their email strategies. Here are several ways this technology can improve this tried-and-true marketing channel.
Mar-7-2019, 13:39:26 GMT