Can Machines Change Human Behavior? OpenWeb Releases a Case Study


OpenWeb, a leading audience engagement and conversation platform released the findings of an extensive study done in collaboration with Jigsaw's Perspective API. Jigsaw is a unit within Google that forecasts and confronts emerging threats, creating future-defining research and technology to keep our world safer. Perspective API is a tool developed by Jigsaw that makes it easier to host better conversations, by using machine learning models to detect the potential toxicity of a comment. The study measured the impact of deploying a "nudge" to potentially offensive or profane comments, encouraging commenters to reevaluate their message. The goal of the test was to measure if such a nudge could reduce toxicity within conversations.

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