This company wants you to text with 'ugly' fruit emoji to fight food waste

One socially conscious company is making your emoji keyboard a little less perfect in an effort to tackle food waste. Hungry Harvest, a startup service that delivers "recovered produce" to consumers' doorsteps, has created a series of "ugly" fruit and vegetable emoji meant to get people thinking -- and typing -- about our preoccupation with aesthetically pleasing food. In late September, the company rolled out Ugly Produce!, an iOS app that gives every user a package of new emoji, including a slightly misshapen strawberry and an imperfect potato. Pretty produce is the standard in most U.S. supermarkets, meaning fruits and veggies that have visible variations from our standard idea of a robust apple or a snappy carrot are usually tossed. That means roughly 1 out of every 5 edible fruits and vegetables are thrown out every year -- simply for appearing a little out of sorts.