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"Its various learning mechanisms are designed around interactivity so every time a user works with Quill, it gets smarter by learning about specific domains and how to describe them," explains Katy De Leon in an interview with Marketing AI Institute. "For example, Quill can capture and integrate the nuance of how a particular company talks about its business. This type of learning results in new ways for Quill to describe and characterize the area of the business it is being asked to write about (e.g., sales performance, customer communications, employee feedback, etc.)