As the market matures, AI in content management systems will improve the searchability and organization of enterprise content. Metadata, or tagging, is arguably one of the most powerful features in a CMS; it's also an area that has the most room for AI capabilities. Tagging enables content managers to attribute meaning and context to content, especially for nontext content, such as images and video. Tagging enables organizations to support and manage content within the CMS and integrate content located in other systems and applications. It also enables content to easily surface in a relevant, meaningful manner, whether from a simple search query or a structured interface, such as a shopping site or business application.