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#artificialintelligence 

Artificial intelligence (AI) is playing an increasingly influential role in the modern world, powering more of the technology that impacts people's daily lives. For digital marketers, it allows for more sophisticated online advertising, content creation, translations, email campaigns, web design and conversion optimization. Outside the marketing industry, AI underpins some of the tools and sites that people use every day. It is behind the personal virtual assistants in the latest iPhone, Google Home, and Amazon Echo. It is used to recommend what films you watch on Netflix or what songs you listen to on Spotify, steers conversations you have with your favorite retailers, and powers self-driving cars and trucks that are set to become commonplace on roads around the world.