Why AI Is The Next Frontier In Sports Fan Engagement And Revenue

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Summer always comes with a lull in U.S. pro sports between the NBA and NHL championships in mid-June and when the highly anticipated NFL season kicks off in September. Baseball, America's favorite pastime, reliably fills this void, bolstered every four years by the Olympics and the FIFA World Cup. This year, the Women's World Cup drew massive attention as the U.S. National Team won its fourth title -- a world record for women's pro soccer. In fact, the American audience for the Women's World Cup final was 20% higher than the 2018 men's final and generated massive social media engagement from players, fans and celebrities -- a hard act to follow for the MLB All-Star Game a few days later. The same goes for games like the Super Bowl.