On January 29, Starbucks reacted to President Trump's travel ban by issuing a statement that it would hire 10,000 refugees. This announcement has backfired with consumers in a big way. During that those few days, Starbucks saw its Consumer Happiness level go from its normally impressive 75% positive all the way down to 40% positive. That's right--six out of every 10 opinionated tweets about the company were negative: Throughout 2016, Consumer Happiness for Starbucks ranged 70-75%. This is the 7-day average, so that 66% does NOT include anything from the huge backlash immediately following the announcement.
Mar-19-2017, 16:00:03 GMT