Can research psychologists use traditional measurement techniques to measure personality, group behavior, and other typical "psych things" on robots? And it turns out that many of the perceptions we form and biases we hold in creating first impressions also apply to the world of robots. Recent research suggests that we project personality characteristics on to robots based on physical characteristics, how they sound, and what function they serve. In general, when we anthropomorphize, or give human-like qualities to an inanimate objects, we feel emotionally closer to that machine. But this only works up to a point.