What to Expect From Google AI: Neural Matching, Google Discover, and More - Ignite Visibility

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Google recently announced they've started using a "neural matching" algorithm to better understand overall concepts and search queries. According to a Tweet by Google's Danny Sullivan, this neural matching algorithm is affecting 30% of searches. Sullivan explains that this AI algorithm is used to better connect words to concepts. Which basically means Google's gotten a lot better at understanding synonyms (or as Sullivan calls them, "super synonyms"). For example, ever heard of something called the "soap opera effect?"