5 Ways AI and Machine Learning Are Changing the Way We Use CRM Software - Boss of Cloud

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Customer experience is crucial today to attract and retain customers. However, customers are getting confused amidst the noise generated by multiple sources of information and marketing via the internet. Enterprises therefore need a holistic strategy to offer a good experience and channels for direct engagement. This strategy requires enterprises to be consistent in the way they communicate key messages, create new products, focus on the selling process, and provide post-sale support and service, amongst other factors. Technology can give enterprises a big leg up in this area.

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