SVP Marketing of CUJO AI, 13 years experience marketing for tech companies, PhD of Economics, more than 48 articles in economics magazines. Artificial intelligence and machine learning tools are becoming increasingly common throughout the world of business and marketing, especially since they allow unprecedented levels of efficiency due to automation. A survey found that 80% of enterprise-level organizations are already using some form of artificial intelligence (AI) in their business -- of which, 32% is related to marketing. Having said that, over 90% of the organizations surveyed also anticipated significant barriers to full adoption due to the complexity and relative unfamiliarity with the technology. Let's take a look at some of the biggest challenges to AI marketing success: AI-driven marketing strategies require a robust IT infrastructure to be truly successful.