Twitter Inauguration Day ratings are out — but please don't add them to TV, Sean Spicer

Mashable 

President Donald Trump and press secretary Sean Spicer have claimed that this year's Inauguration Day was the most-watched in history, which could be true depending on how you define "watched." While Trump's crowd appeared much thinner than Obama's 2009 Inauguration, there's no denying that the viewership beyond the National Mall and on screens was quite yuge in part thanks to digital platforms. SEE ALSO: This is President Trump's first tweet as @POTUS Twitter, Trump's favorite social platform, presented the latest piece of evidence Tuesday. The live stream coverage of Inauguration Day on Twitter, presented by PBS NewsHour, reached 6,824,000 million unique viewers, the company announced. But it's important to keep in mind that a view on Twitter is only three seconds, and with Twitter promoting the stream in users' timelines (rather than everyone opting in to watch), the engagement wasn't necessarily that impressive.

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