"How do we bring the'Amazon effect' into our organization?" Amazon is changing how consumers view the world; procurement professionals cannot afford to ignore consumers' perceptions of how simple business-to-business (B2B) interactions should now be. In our Procurement As-a-Service Blueprint, we use the term'Amazon-effect' to describe a move to simple, seamless, digital buying experiences, with procurement becoming more user-focused, driven by more technology and changed user expectations. 'Amazonification' is one of the five driving forces in the transformation of procurement: 'Amazonification' driven by the "Triple-A Trifecta" of automation, artificial intelligence (AI) and analytics Cloud-based platforms Partnership ecosystems Sourcing and category management talent Blockchain or distributed ledger technologies (DLT) 'Amazonification' driven by the "Triple-A Trifecta" of automation, artificial intelligence (AI) and analytics Amazon has created a de-facto standard for purchasing experiences: simple, easy and accommodating to the user. Many people wonder why buying at work should be so different from buying as a consumer.