How unnecessary is this Atari baseball cap with built-in speakers?

Mashable 

Atari's mounting a comeback with the Ataribox, its first game console in decades, but it's also selling baseball caps with built-in speakers. The Speakerhat is part of "Atari Connected Life," a subdivision that's "all about retro, arcade & mobile gaming, modern PC & console games. The, uh, "wearable" is actually made by Audiowear and though technical details are scant, it's exactly what it looks like: a snapback cap with stereo speakers built into the underside of its brim. The speakers connect wirelessly to phones and tablets via Bluetooth, and there's even a built-in microphone for phone calls and voice controls. As if people attaching portable Bluetooth speakers to their backpacks and blasting their music out loud wasn't annoying enough, now we're gonna have to deal with jerks pumping up their tunes through their friggin' hats?