5G Could Be the Future of Concerts. No, Really

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Hip-hop artist TheHxliday is 19 years old and determined to have true creative control of his visuals as he makes his way up the music business. He's looking to a cell-phone company to achieve that. The Baltimore native, real name Noah Malik Lee, signed a deal with Motown Records last year and released his first major-label EP last week. To commemorate the occasion, he performed in a 20-minute "virtual world" hosted by Verizon on Friday (May 14th), appearing on fans' screens from an unreal landscape. Virtual effects swam around him -- but TheHxliday didn't pop up as an avatar inside a game, the way Travis Scott did with his Astroworld concert inside Fortnite, and the show wasn't meant to reproduce a concert the way Billie Eilish staged her full-length quarantine show.