Perhaps no advancement over the past decade has had more of an impact on paid advertising, especially with Google AdWords and Facebook PPC than Artificial Intelligence (AI). This form of advancement in terms of technology has allowed for the compression of information so that becomes more easily accessible to marketers in helping them target the right audience. What is AI in Paid Advertising? AI is the advancement of research technology that brings together many different factors based on the internet habits of the user. In other words, it is the gathering of information on the personal habits of the potential customer so that paid advertising can be better directed at the right audience.