Impact of Artificial Intelligence on Paid Advertising

#artificialintelligence 

Perhaps no advancement over the past decade has had more of an impact on paid advertising, especially with Google AdWords and Facebook PPC than Artificial Intelligence (AI). In other words, it is the gathering of information on the personal habits of the potential customer so that paid advertising can be better directed at the right audience. By not only addressing your actions, it also considers your vulnerabilities which means that paid advertising in places like Google AdWords and Facebook PPC becomes more potent in its effects. This is not to say that paid advertising has replaced organic SEO in terms of marketing strategy, but there is no doubt that it has offered a positive impact which makes Google AdWords and Facebook PPC more effective in reaching the desired customer base.