To quote the moderator of the Beyond the Electron podcast I participated in last month, "The energy system isn't what it used to be." During that discussion, I explained that the global energy system is in the midst of a transformation more disruptive to the utility status quo than anything we have seen in the past 150 years. A paradigm shift is unfolding today. Technological innovation, new products and services enabled by digitization, and the rapid rise of electrification of the transportation sector have unleashed a barrage of business model experimentation. Such experimentation will rewrite the rules for how electricity is generated and consumed well into the future.