These are the questions your firm should ask before going down the route of edge analytics and processing. Oracle presented its vision for customer experience this past week at its annual event for marketers, called Modern Customer Experience 2019, held in Las Vegas. Customer experience means the sum of all touchpoints a customer has with a brand. Because creating a great experience is easy to describe but difficult to execute well, let's dive into the challenge. Also: Oracle's Ellison: No way a'normal' person would move to AWS Think of the phases through which typical customers may pass as they research, buy, and use products or services.