Opportunities for AI in Content Marketing Easily Explained

#artificialintelligence 

Until recently, the closest I've come to understanding artificial intelligence is knowing that it powered tools in my martech stack (e.g., marketing automation, predictive lead scoring, etc.). Beyond that, I found the concept hard to grasp until Chris Penn's presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact. Chris, co-founder and chief innovator at Trust Insights, covered several real-world applications of AI. His examples helped transform abstract concepts into tangible use cases. Chris implemented these examples himself via hands-on coding in the R programming language, using a deep understanding of mathematics, data science, and machine learning.