Opportunities for AI in Content Marketing Easily Explained


Until recently, the closest I've come to understanding artificial intelligence is knowing that it powered tools in my martech stack (e.g., marketing automation, predictive lead scoring, etc.). Beyond that, I found the concept hard to grasp until Chris Penn's presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact. Chris, co-founder and chief innovator at Trust Insights, covered several real-world applications of AI. His examples helped transform abstract concepts into tangible use cases. Chris implemented these examples himself via hands-on coding in the R programming language, using a deep understanding of mathematics, data science, and machine learning.