Salesforce Dreamforce 2018 spotlights identity, integration, AI, and getting more for less


Salesforce has grown from a cloud CRM service into a massive platform with multiple sub-clouds and hundreds of discrete services. That's one reason I found this year's streamlined, less-is-more approach at Dreamforce 2018 to be a refreshing change. When Salesforce CEO Marc Benioff said his (first ever?) sub-two-hour Dreamforce keynote would be "a celebration of you, the customer," I was initially skeptical. The few big tech announcements -- Customer 360, Einstein Voice, Quip Slides -- seemed, well, incremental. Did they run out of big new tech challenges?

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