AI starting to yield results in influencer campaigns


The cleanup will take decades in places humans can't go. It can be challenging trying to find the correct influencers for your marketing campaign. Brands need to assess whether corporate influencers are more important than celebrities, whether Instagram fraud will ruin their campaign, or whether we trust AI at all. Also: What do influencers look for when working with brands? Now a new AI solution may deliver the intelligence that brands need to run successful campaigns.