Artificial intelligence needs the brand as a partner


You are reading a summary of the talk held by Jürgen Gietl at our New Year's Apero 2018 in Zurich. Companies have to learn as soon as possible how they can combine artificial intelligence with their brands and the knowledge they possess about their customers' life scarcities. Because data alone is worth nothing, it needs peak performances and empathy. We cannot relinquish control of our interfaces with the customer – we have to use them: to empathize with his needs, recognize his shortages, and satisfy them better than any chatbot ever could. I have a new girlfriend.