How NakedPoppy Is Using A.I. to Make It Easier to Shop for Cosmetics

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Bisharat has also changed her tune over time. While the entrepreneur says she initially intended to sell only original products under NakedPoppy's name, she realized early on that most makeup wearers have at least seven different brands in their arsenal--they don't want to stick to just one. So, NakedPoppy pivoted to stock other vetted brands. It was a lesson in listening, she says. "You have to make sure that you're solving a problem that customers really have," says Bisharat, whose company now offering 550 SKUs and counting (just four of which are original NakedPoppy-formulated products).

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