With each delivery cycle, measure the results, see the impact of AI, and use that to raise awareness with the C-Suite on how AI can transform operations. Many packaged cognitive services, such as optical character recognition, sentiment analysis, or speech to text, are very easy to implement. However, to leverage these appropriately, one must understand how each solution can fit within overall business processes and where it must be applied to accelerate intelligent automation. Beyond plug-and-play cognitive services, organizations can start to explore custom machine learning algorithms to create unique predictive models based on their business data. Accessing the technology to enable this is straightforward, but understanding an organization's unique data and process requirements to apply machine learning to maximum impact remains the biggest challenge.