At Tommy Hilfiger, we have always been industry pioneers and driven by our vision to break conventions. We are constantly seeking new ways to evolve and respond to our consumer's expectations. In this age of newness, it's more important than ever to evolve and deliver on the instant gratification that consumers are looking for. Two years ago, we had the unique opportunity to bridge the gap between the runway and the consumer and pave the way for the future of retail. In September 2016, we launched #TOMMYNOW, a "see-now-buy-now" model that shortens the typical 18-month production process into just six months, and built an experiential runway show around the product, creating content and engagement with our physical and virtual consumers.
Jan-16-2018, 05:14:07 GMT