Retailers can tap into an immense source of spending power if they can successfully market to Millennials, who currently make up more than a third of American workers. Not surprisingly, considering the world in which this generation has come of age, creative uses of technology are proving to be very effective in accomplishing this. According to research from Accenture, Millennials in the U.S. currently spend around $600 billion annually. By 2020, that number is expected to increase to $1.4 trillion, amounting to 30 percent of total retail sales. Everyone wants a piece of the pie, but many misguided marketers are stuck using outdated techniques in an effort to appeal to Millennials.
Oct-30-2018, 19:12:55 GMT