Boohoo.com profit boosted by plus-size and petite ranges

BBC News 

Strong sales of plus-size and petite clothes have helped boost profit at online fashion retailer Boohoo. The company, which is aimed at 16-24 year-olds in particular, said its main womenswear range of dresses and jackets, as well as its new menswear website, also saw strong sales. Pre-tax profits jumped 129% to 14.3m in the six months to August. It also benefited from successful marketing campaigns, especially on social media. "We have... stepped up our activity on social media on Facebook Live and on Snapchat and a content drive on Instagram has helped us pass the two-million follower mark in the UK," the company said in its statement.

  Country: Europe > United Kingdom (0.40)
  Technology: Information Technology > Communications > Social Media (1.00)

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