The Pokémon Go Effect: Nintendo Is Now Worth 9 Billion More

The Atlantic - Technology 

Based on numbers (and hype) like that, investors immediately took note. Pokémon Go is a partnership between The Pokémon Company, Nintendo, and Niantic Labs (a gaming startup spun off by Google), and while The Pokémon Company is privately held, Nintendo owns a 32 percent stake. On Monday, Nintendo shares surged 25 percent in Tokyo, adding roughly 9 billion of market value to the company--taking its market capitalization to 28 billion. Aside from some hiccups in the gameplay--in Missouri, police reported that armed robbers were using the game to lure people to a parking lot, and in Wyoming, a woman exploring territory not charted in the game stumbled upon a dead body--there have been several heartwarming stories circulating on social media about the game bringing people together in the real world. Pokémon Go's current success has two implications: First, it underscores the potential of augmented reality for the average consumer, who isn't going to buy expensive gaming devices like an Oculus Rift.

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