Adversarially trained generative models (GANs) have recently achieved compelling image synthesis results. But despite early successes in using GANs for unsupervised representation learning, they have since been superseded by approaches based on self-supervision. In this work we show that progress in image generation quality translates to substantially improved representation learning performance. Our approach, BigBiGAN, builds upon the state-of-the-art BigGAN model, extending it to representation learning by adding an encoder and modifying the discriminator. We extensively evaluate the representation learning and generation capabilities of these BigBiGAN models, demonstrating that these generation-based models achieve the state of the art in unsupervised representation learning on ImageNet, as well as compelling results in unconditional image generation.