Virtual Reality


Apple just got deeper into AR with purchase of eye-tracking tech firm

USATODAY

SAN FRANCISCO -- Apple wants to make AR a reality. Three weeks after it unveiled ARKit, a new augmented reality developer kit that would help Apple app developers integrate this technology that overlays digital images on the physical world, and Apple CEO Tim Cook singed its praises, the company has acquired SensoMotoric Instruments, a German developer of eye-tracking movement technology. "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans," the company said in an email statement. Longtime Apple analyst Tim Bajarin, president of Creative Strategies, believes the company could leverage AR for use in the home improvement and real estate industries.


Apple iPhone AR, VR Could Improve After Eye-Tracking Company SMI Acquisition

International Business Times

Apple has acquired German eye tracking company SensoMotoric Instruments (SMI), MacRumors reported Monday. In the report, MacRumors cited the power of attorney signed by German law firm Hiking Kühn Lüer Wojtek giving power to Delaware-based shell company Vineyard Capital Corporation to represent it in all business related to the acquisition. SMI has been working in the arena of eye-tracking hardware and software for close to three decades in the segments of augmented (AR) and virtual reality (VR) in-car systems, clinical research, cognitive training, linguistics, neuroscience, physical training and biomechanics, and psychology. The tech giant recently announced its ARkit to help developers create augmented reality experiences.


Hey glassholes: Apple just bought an eye-tracking company

Mashable

In addition to tracking down acquisition documents linked to Apple attorney Gene Levoff, the site also spoke to an anonymous tipster in contact with an Apple employee who confirmed the acquisition. Similarly, another image on the SensoMotoric site shows a user wearing similar glasses as she reads the information on the back of a cereal box (see top image). This connection to SensoMotoric and its eye-tracking could be what led to recent rumors around Apple possibly developing its own AR glasses. Also, giving brands a means to directly track user engagement in AR with eye-tracking (the holy grail of advertising) could result in a rush of AR apps from major brands, in addition to independent AR app developers.


CEOs use VR headsets to experience 'realities' of homelessness

The Independent

Our Sydney CEOs using virtual reality to get a glimpse of the realities faced by the people who experience this everyday. The giant human-like robot bears a striking resemblance to the military robots starring in the movie'Avatar' and is claimed as a world first by its creators from a South Korean robotic company Waseda University's saxophonist robot WAS-5, developed by professor Atsuo Takanishi and Kaptain Rock playing one string light saber guitar perform jam session A man looks at an exhibit entitled'Mimus' a giant industrial robot which has been reprogrammed to interact with humans during a photocall at the new Design Museum in South Kensington, London Electrification Guru Dr. Wolfgang Ziebart talks about the electric Jaguar I-PACE concept SUV before it was unveiled before the Los Angeles Auto Show in Los Angeles, California, U.S The Jaguar I-PACE Concept car is the start of a new era for Jaguar. Japan's On-Art Corp's CEO Kazuya Kanemaru poses with his company's eight metre tall ...


Self-driving cars are safer when they talk to each other

Engadget

But a University of Michigan public-private partnership called Mcity is testing V2V, or vehicle to vehicle communication, and has found that it makes their autonomous prototypes even safer. Mcity is also using a new augmented reality system to test their cars equipped with V2V. They've created virtual vehicles equipped with the technology that can communicate with their actual prototypes. Regardless, anything that gets us closer to safe, reliable autonomous cars is a win, so it will be interesting to see how this tech develops.


4 Disruptive Health Care Technologies That Will Change Everything

#artificialintelligence

He continues, "While farfetched at the time, big data and machine learning have come far enough in just four years to provide gravitas to Vinod's argument. With a trillion gigabytes of patient data collected from devices, EHRs, labs, and DNA sequencing, alongside surrounding factors such as weather, geo-location, and viral outbursts taken into account, computers learn quickly, and they learn everything. Today, researchers in Europe are using 3-D printers and DNA sequencing to grow human body parts that could potentially replace missing limbs or ailing organs. While some of Aziz's ideas still make me squeamish, machine learning, virtual reality, the Human Genome Project, and the internet of things will undoubtedly impact our lives in the future.


Google Glass: Shock update hints at return from the dead

The Independent

A new update for Google Glass has just rolled out, to the surprise of the entire technology community. The giant human-like robot bears a striking resemblance to the military robots starring in the movie'Avatar' and is claimed as a world first by its creators from a South Korean robotic company Waseda University's saxophonist robot WAS-5, developed by professor Atsuo Takanishi and Kaptain Rock playing one string light saber guitar perform jam session A man looks at an exhibit entitled'Mimus' a giant industrial robot which has been reprogrammed to interact with humans during a photocall at the new Design Museum in South Kensington, London Electrification Guru Dr. Wolfgang Ziebart talks about the electric Jaguar I-PACE concept SUV before it was unveiled before the Los Angeles Auto Show in Los Angeles, California, U.S The Jaguar I-PACE Concept car is the start of a new era for Jaguar. Japan's On-Art Corp's CEO Kazuya Kanemaru poses with his company's eight metre tall dinosaur-shaped ...



Marketers Are Thinking Harder About Augmented Reality and Artificial Intelligence - eMarketer

#artificialintelligence

Many marketers anticipate that technologies like augmented reality (AR) and artificial intelligence (AI) will affect their business in the next 12 months, more so than a year prior. In 2017, 30% of respondents planned to prioritize AI in the next 12 months. While more marketers plan to prioritize these technologies, some are planning to focus less on others. And compared with 2016, fewer marketers plan to prioritize areas like mcommerce, social media software and wearable technology this year.


This startup wants to build VR headsets with 'human eye-resolution'

#artificialintelligence

The screens would be a staggering 17x resolution improvement on displays in current generation VR systems like the Rift and Vive. I had the chance to demo a prototype of the company's technology last week using a modified Oculus Rift headset with Varjo's display systems embedded. Though this "bionic display" rig I tested simply utilized fixed "focus" displays at the center of my vision, the company is building systems that actively adjust the mirror to your gaze, ensuring that you are always seeing the most high-res image possible. Varjo wants to take on companies like Magic Leap, Microsoft and Meta to create mixed reality headsets that build upon its display technology, though this technology isn't really suited for transparent display systems like waveguides so it would still rely on pass-through camera displays to pull of the mixed reality.