Some organisations may not be comfortable with changing their email systems, and hence, the startup may consider tying up with big email service provider companies and provide the software as an integration to their email software that is already being offered in the market. The integration of task management and artificial intelligence part with third party email service providers will come in handy as that gives access to the bulk clients. Investors are funding artificial intelligence startups more than ever. Some of the top investors in the artificial intelligence industry are Khosla Ventures, Intel Capital, Data Collective, Google Ventures, New Enterprise Associates and Andreessen Horowitz.
Collecting metrics allows companies to focus their efforts on quantifiable factors (key performance indicators) that are directly linked to achievable business goals. For example, the marketing communication team at Illumina, a Silicon Valley medical device manufacturer, uses a content scorecard system to determine what content performs the best. The marketing team combines content quality scores from Acrolinx with typical web content metrics (number of visitors, length of visit, and on-site behavior, including number of actions completed). Using a scorecard approach makes producing quality content the focus of our work, not micromanaging writers and editors.