Elizabeth Churchill: Beyond the hype of FlickTwitFaceSpace: The social Internet in everyday life

...there is much we do not understand about how the Internet fits into everyday lives.... I will talk about the research issues and challenges we face in moving from awareness of others online (saying hi, 'friending', sending 'pings' and issuing 'pokes') to deep collaboration, co-planning and the co-production of shared experiences online. Finally, I will discuss how a scientifically grounded, mixed methods approach to human-centered evaluation, grounded ideation and socio-technical innovation both brings value to business and contributes to fundamental research. --- Elizabeth F. Churchill

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